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Kidnapping the Cap’n: Guerrilla ‘Success’ for Cap’n Crunch
Resistant Marketers Still Focused on Numbers, not Relationships — and These Numbers Are Small By: Bob Garfield Published: March 07, 2011 With Frienders like this, who needs enemies? Michael Gutweiler...
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Honest Tea’s guerilla social experiment
With the help of SS+K, Honest Tea launched a guerilla social experiment across the seven largest American cities to catapult the organic tea from niche to mainstream status. To introduce the beverage...
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LG Electronics Laundry Bag Takeover
To communicate the LG Steam Direct Drive Washing Machine’s “wrinkle-free washing” promise, Y&R Dubai reinvented the laundry bag and gave them to neighborhood laundries to deliver their ironed...
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Zoo Records “Hidden Sound” QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists....
View ArticleVideo: Guerrilla Marketing With Package Shaped Fruit
This is just too weird and wacky not to share… Im not sure if questions regarding the juice content can be answered like this, but certainly there can be no question regarding the content of the juice...
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Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER...
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Why Stopping Toshiba’s National No Print Day Worked, and Why it Shouldn’t Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser,...
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Celebrate National Print Day With A Little Guerrilla Marketing
Seems like the industry has made some lemonade from the lemons tossed at us during the misguided and failed attempt of Toshiba to create a National NO-Print Day. October 23rd is now officially National...
View ArticleCool Guerrilla Marketing! Unlock the 007 in you. You have 70 seconds!
“Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t...
View ArticleVideo: BMW Creates DM Campaign Using REAL Tire Tracks!
This concept went out of the box and straight to the test track! Genius! Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique...
View ArticleClik here to view.
Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER...
View ArticleClik here to view.
Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser,...
View ArticleClik here to view.
Celebrate National Print Day With A Little Guerrilla Marketing
Seems like the industry has made some lemonade from the lemons tossed at us during the misguided and failed attempt of Toshiba to create a National NO-Print Day. October 23rd is now officially National...
View ArticleCool Guerrilla Marketing! Unlock the 007 in you. You have 70 seconds!
“Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t...
View ArticleVideo: BMW Creates DM Campaign Using REAL Tire Tracks!
This concept went out of the box and straight to the test track! Genius! Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique...
View ArticleClik here to view.
Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER...
View ArticleClik here to view.
Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser,...
View ArticleClik here to view.
Celebrate National Print Day With A Little Guerrilla Marketing
Seems like the industry has made some lemonade from the lemons tossed at us during the misguided and failed attempt of Toshiba to create a National NO-Print Day. October 23rd is now officially National...
View ArticleCool Guerrilla Marketing! Unlock the 007 in you. You have 70 seconds!
“Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t...
View ArticleVideo: BMW Creates DM Campaign Using REAL Tire Tracks!
This concept went out of the box and straight to the test track! Genius! Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique...
View Article
